Jeff Lewis is the founder of Escaype, the world’s first weather service for photographers.
He doesn't use fancy toolkits like luminosity masks. And in fact, he doesn't spend a whole lot of time editing. Instead, he “sells the light” to breathe life into his images.
This is an eye-opening interview where Jeff shows exactly how to sell the light in your landscape images. For your own sake, please don’t miss this episode.
Timestamps
0:00 - Intro
2:52 - Why is it important to "sell the light?"
8:07 - A common mistake photographers make
9:39 - Is it ok to blow our areas of the photo?
11:15 - What to keep in mind when taking the photo to sell the light?
12:43 - Is it ever OK to not sell the light?
13:10 - Editing an abstract landscape in 30 seconds
17:05 - No luminosity masks, no fancy tools
15:50 - How we mess up our images with over-processing
19:15 - One click fix for Sony files (Medium Rare profile)
23:52 - No global adjustments?
24:58 - Radial filters
26:05 - When Jeff uses Photoshop
27:59 - Taking breaks during editing
32:58 - How to have a beginner's mind when you're an expert?